What do businesses need today? A new way of thinking that opens a door they didn't even know existed. A way of thinking that seeks a solution to an intractable problem through unorthodox methods or elements that would normally be ignored by logical thinking. They need Lateral Thinking.

Dr. de Bono divides thinking into two methods. He calls one "vertical thinking," which uses the processes of logic--the traditional, historical method. He calls the other "lateral thinking," which involves disrupting an apparent thinking sequence and arriving at the solution from another angle.

Developing breakthrough ideas does not have to be the result of luck or a shotgun effort. Dr. Edward de Bono's proven Lateral Thinking methods provide a deliberate, systematic process that will result in innovative thinking.

Creative thinking is not a talent; it's a skill that can be learned. It empowers people by adding strength to their natural abilities, which improves creativity and innovation, which leads to increased productivity and profit. Today, better quality and better service are essential, but they are not enough. Creativity and innovation are the only engines that will drive lasting, global success.

Expected Results

You will be able to:

  • Create many alternatives which give you options for achieving the purpose
  • Be very clear as to where you want to focus your creative energies and what you want as final output
  • Find a different and/or better way of doing something
  • Break your thinking patterns to generate new ideas

Who should take this course?

  • Participants: Anybody who needs to think creatively to generate new ideas
  • Number: 20 per class
  • Period: 1 day

Course Program

Day 1

1. Orientation

  • Purpose of the course
  • Course Outline

2. The Lateral Thinking Tools

  • Alternatives/Concept Extraction
  • Focus, Defining the Focus
  • Challenge
  • Random Entry

3. Wrap Up

Go to Page Top